Do you wonder if your business needs a logo design? Or is investing in a professionally made one worth it? The answer to both is YES. In this blog, I will explain why.

Visual Memory

Visual information travels to the brain 60000 times faster than text and over 80% of all the information that our brains are processing is visual.

A simple image can explain a situation much faster than a description of this image.

In research carried out by Promotique, 36% of surveyed people agree that the logo helps them remember the brand.

First impression

Do you know the phrase "Don't judge a book by its cover"? Unfortunately, most of us do. In this case, your business is a book, and your logo is the cover.

You have less than 1 second to make a good impression. Statistical data shows that 69% of Americans form a first impression of somebody before they even speak.

According to Promotique surveys, 60% of people usually avoid companies with weird or unattractive logos, even if the business has good reviews!

Besides name and colour, 30% of interviewed people agree that a logo is the first thing they notice about a company. 75% of respondents believe the “look and feel” of a logo can decide about company’s chances of success.

Recognizability

A logo is a symbol that customers use to remember your brand. Ideally, you’ll want people to instantly connect your logo and the memory of what your company does and how it makes them feel.

According to surveys, 50% of people are likely to use a company whose logo is easy to recognize.

Professionalism

If your logo looks unprofessional, people will undoubtedly question how well you’re able to deliver your products and services. People make snap judgments, and poor design makes people leave. Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be the heart of all your marketing materials such as business cards, flyers, advertisements, etc. These days your audience expects you to have it. Lack of a logo means you are not a serious business.

Stand out from the Competition

By using a free logo maker you risk having exactly the same or similar-looking logo as your competition. Which can lead your clients to confusion. People may think that you are part of the same chain or simply think that it doesn't matter which they choose as you are both the same.

Business logo design by Brand Loud

Do you need a logo design? Have a look at my portfolio and get in touch.

Read our article GR8 LOGO - Eight rules to a great logo design, if you want to learn more about professional business logo design.